Product-Forward Hero Shots Photography
In the world of fast moving consumer goods (FMCG), product photography plays a crucial role in captivating potential customers and driving sales. The ability to showcase your products as the heroes through compelling visuals can make a significant impact on your online success.
There’s also a lot of buzz at the moment about AI generated images, and a particular hype about Photoshop’s new AI Generative Fill, which stands to be a game-changing tool.
However, if there’s one thing you still really have to nail authentically, it’s your hero product shots. Get these right and not only will you have the primary media that will catch your audience’s attention and drive sales, but you can even use them within AI generated images. One photograph taken properly can be very versatile.
The image below, a product shot of Brewdog’s famous Punk IPA taken from a low angle (low angles are great for giving that ‘hero’ feel to a product photo) is a simple example of how you can place a photograph in a digital background if the photo was shot right in the first place.
Hero-shot product photograph of Brewdog’s famous Punk IPA
As you would expect from a professional still life photographer (that’s food, drink and products) I still recommend doing all your images ‘for real’, but AI and digital creativity open up the playing field for brands with lower budgets. Just make sure you invest in the photographs of the actual products!
Want another example?
Here are a couple more examples of how shooting the product photographs correctly in the first place allows you to have more flexibility with how you use them later. With both of these, you could use them with a coloured background (matching your branding) if your intention is to build brand recognition and make something more appropriate for advertising or promotional material, or you could use a white background version in a sales-driving situation, such as on the e-commerce section of your website. Same photo, different application.
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Still need convincing? What are hero product photos for?
Grab Attention and Create Engagement
When potential customers visit your website, you have a limited amount of time to capture their attention. Hero product photography enables you to make a strong visual statement and immediately draw their eyes to the product you are promoting. By presenting your product as the hero, with a clean and visually appealing composition, you can create an instant connection with your audience and pique their curiosity, encouraging them to explore further.
Showcase Key Features and Benefits
Product photography that positions your product as the hero allows you to highlight its key features and benefits effectively. By using close-up shots and various angles, you can showcase intricate details, textures, and functionality. This allows your customers to gain a better understanding of your product's value proposition and make informed purchasing decisions. By presenting your product in the best possible light, you build trust and confidence in your brand.
Create an Emotional Connection
Hero product photography goes beyond showcasing the physical attributes of your product. When put in the right setting It helps you tell a story and create an emotional connection with your audience. By setting the scene, using props, or showcasing your product in real-life situations, you can evoke emotions and make your product relatable to your target market. This emotional connection enhances the overall customer experience and increases the likelihood of conversion.
For this skin-care brand the target look was clean and clinical, but if they change their mind later, it’s easy to adapt and place the cut-out product shots in another environment.
Build Brand Identity and Recognition
Consistency in product photography that positions your product as the hero can help build a strong brand identity and recognition. By using consistent lighting, styling, and composition across your product images, you create a cohesive and memorable visual experience for your customers. When your brand becomes easily recognizable, customers are more likely to associate your products with quality and reliability.
By shooting the whole range with the same lighting, I can create images that are perfect from a technique point of view, and can then be used to create media that celebrates each individual product, but in a way that is consistent and builds brand recognition.
Foster Trust and Increase Conversions
This is the big one. Conversions. Sales. That’s the point of it all ultimately. Hero product photography plays a vital role in building trust with your customers. By providing clear, high-quality images that accurately represent your products, you establish transparency and credibility. When customers can see your product as the hero, they feel confident in their purchasing decisions. This trust translates into higher conversion rates and customer satisfaction.
So:
Product photography that showcases your product as the hero is a powerful tool in capturing your audience's attention, building trust, and increasing conversions. By creating visually captivating images that highlight key features, evoke emotions, and tell a story, you can enhance your brand's image and create a memorable online shopping experience. Invest in professional photography, focus on creating engaging compositions, and watch as your product photography elevates your brand to new heights.
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Want to see more product-forward photography? Check out these posts:
Glenfiddich Clean Serves Drinks photography
Dalstons Soda Soft Drinks Cans Product Photography
See more of my portfolio here